Tel: 01256 345575

How To Write An Awesome Business Plan You'll Actually Follow

About this business plan writing course

About this business plan writing course

During this half day workshop, you will gain invaluable advice on how to create an awesome business plan that you will understand and actually use.
This course teaches candidates how to construct an effective business plan designed to attract investment. The training course covers all aspects of business plan writing, from researching to accounting, and teaches candidates how to make their business plan stand out from the ordinary template-based plan, to increase the chance of investment. The training course will teach candidates how to summarise their plan, analyse its economic potential and clearly identify what the business goals are and how they aim to achieve them.
With the support of our fantastic business coaches and useful resources, you will also draft your business plan tailored to the specific needs of your company.

Learning outcomes

By the end of this course, you will be able to:

  • Craft a vision statement
  • Perform an economic assessment
  • Understand your market industry
  • Outline the specifics of your business
  • Draft a comprehensive business plan

Course details

Course dates

Who should attend

This training course is intended for entrepreneurs and business managers who would like to create a business plan. There is no formal entry requirements. Professionals that may benefit from this course include:

  • Entrepreneurs looking to start a business
  • Creators of new products
  • Managers who wish to possess new businesses
  • Companies wishing to expand

How will I benefit from this business plan training?

This course will enhance your written communications skills. In particular, you will:

  • Understand the importance of a business plan and why businesses fail without one
  • Understand what investors are looking for in an effective business plan
  • Be able to explain your business idea, vision or purpose and define specific business objectives and goals in a thoughtful and comprehensive business plan
  • Understand how to interpret and convert your key components into numbers

Outline of possible programme topics

Where possible, our programmes are tailored to client specification.

What is a business plan?

  • Purpose of a business plan
  • Characteristics of a sound business plan

Structure of a business plan

  • Content order
  • Necessary information

Clarifying aims and objectives

  • Defining the aims and objectives of business case writing
  • Setting the scope of the business plan

Industry analysis and trends

  • Market definition, segmentation and positioning
  • Competitive analysis
  • Market influencers
  • Risk analysis

Target Market

  • Market size and trends
  • Target customers
  • Strategic opportunities


  • Production
  • Contingency planning
  • Strategic position and risk assessment
  • Competitive environment
  • Possible approach
  • Summary of options

Marketing plan overview

  • Focus
  • Market requirements
  • Comparative products / services
  • Competitive environment
  • Research outcomes

Financial Statements

  • Profit and Loss – Annual and Three Year Projection
  • Cash Flow Projection
  • Balance Sheet

Sales plan overview

  • Sales cycle
  • Competitive analysis
  • Differentiators and market discriminators
  • Key Performance Indicators (KPIs)


  • Personal action plan
  • Support options

Still not sure?

Don't take our word for it, check out testimonials from our previous clients:

Josh Knight - e-Paw Limited

"I would recommend this crash course in business planning to any start-up. The number one mistake that I made when setting up my business was failing to write a plan first!!! However, this workshop was brill and I now have a great plan in place! Money well spent."

Happy Planning.

Join Now!

how to write a business plan

Check out our exciting NEW programmes for 2017

Turning Your Idea into a Reality

Discover More

Selling Skills for Small Businesses in 2017

Discover More

How to Get Seen & Heard in 2017

Discover More

How to Network Like a #Boss

Discover More

Getting to YES!

Discover More

Some of the companies we work with...